"The 1997 crisis brought us to where we are now. Somehow, we are thankful that despite the hardships during that time, we came out strong, establishing a better business, and a better brand."Ramon Castillo, President, Innovatronix Incorporated
Innovatronix, Inc. started out as an electronics company engaged in Industrial Automation and Controls and Consumer Electronics Manufacturer but has diversified into a different field of industry, which is Digital Imaging during the 1997 financial crisis.
When everyone else failed and dropped, Innovatronix remained on top and growing with Tronix Imaging Center, the first fully Filipino owned digital photo studio and developing station.
The very first Tronix Digital Imaging outlet opened in 1998 in New Farmer's Plaza in Quezon City. From then on, more Tronix outlets have been opened in major commercial establishments in Metro Manila and nearby provinces and is continuously expanding, nationwide. As of the present, Tronix Imaging Centers have reached a strong 135 outlets, consisting of Tronix Imaging Centers (main stores), Tronix Kiosks and Tronix Printbox.
As a pioneer in the digital imaging business, Tronix Imaging Center is the only photo studio that offers the maganda, mabilis, mura service concept. This proves to be highly appreciated by most customers even with all the digital imaging centers that are opening nowadays.
Now, Tronix Imaging Center fulfills its promise to make digital photo printing affordable, accessible and more convenient to the Filipino people by introducing new, better and cheaper photo developing options.